The Journey of Satat - a Sustainable Jewellery Brand

“As a sustainability enthusiast – I wanted to create a brand with a deeper meaning. As soon as I thought of creating a brand for sustainable jewellery, everything became clear to me. I did my research and began working with Karigars to create samples – and before you know it my first collection was ready.” - Radhika Malhotra, Satat

Image: Lotus Ring by Satat see it here

I : What does 'Satat' mean?

R : 'Satat' means continuous and cyclic in nature. With Satat we want to make jewellery that follows sustainable processes at every step. Our raw materials are either natural or up-cycled. We use handcrafting techniques and natural colours in creating our products and even in our packaging. With sustainability as our goal, we know that even when our product ultimately decomposes it will not be harmful to the environment.

I : How did you decide to found Satat?

R : I was working in Jaipur and had no plans of starting my own company. However, I knew that I wanted something more from my life than to have a job. As a sustainability enthusiast, I wanted to be more involved in the space. That’s when my brother motivated me by asking me – “Why don’t you go for it?”

As soon as I thought of creating a brand for sustainable jewellery, everything became clear to me. I did my research and began working with Karigars to create samples – and before you know it my first collection was ready.

Image: Sheild Necklace by Satat

I : What are your biggest inspirations?

R : Tribal jewellery and geometric patterns. The reason I am drawn to tribal jewellery is because women in the tribes create the jewellery and wear it themselves. The fact that it is detached from selling inspires me. I try to collect local tribal jewellery when I travel.

I : What is your creative process?

R : I close my eyes and follow my instinct. Nowadays designers use Pinterest as a design library. While I don’t think that is wrong – I think there is a movement towards trends and loss in personality. I believe in designing from within. There are days where I have a creative flow and I will sit down, sketch and conceptualise.

I: What materials are used in your jewellery?

R : We use Up-cycled Reclaimed Teak Wood. It comes from Gujarat and Rajasthan – from old supports that were once used in construction.  For the colours we use Natural Dyes – tumeric for yellow, natural gypsum for white, indigo for blue and kaajal for black. Our craftsmen create the pigments.

Satat Carved ToolsImage: Behind the scenes at Satat. See the collection here.

I: How and where are your products made?

R : I send the craftsmen my designs which they trace, create tools for and carve onto the wood. After the carving is complete the pieces are coloured. The metal is attached as the last step. Our karigars are based out of Jaipur, and that is where the jewellery is made. Satat operates from Nagpur and Mumbai.

I : What does independent mean to you?

Independence is feeling happy in whatever you are doing. It is accepting yourself the way you are. That to me is beautiful. Even in the design process, independence is your own originality and uniqueness beyond copying what you see.

Check out Satat's gorgeous and lightweight wood-carved and naturally coloured jewellery here!


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